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Mar
27 |
See? Now this is what I'm talking about.
The NBA has launched its own section on YouTube
Hats off to the Association for bringing the fans what they want and embracing user-generated content as opposed to fighting the inevitable.
To retouch on Viacom and the NFL's decision, I can understand why Viacom would be opposed to users posting full episodes on YouTube because if it doesn't draw away viewers, it could still hurt future DVD sales or whatever plans the Company has for the footage. However, with that said, if you go to YouTube now, you can see short clips from CBS television shows that are used as commercials to help promote sitcoms or late night talk shows.
Now, isn't that what highlights are? They're little clips that can be posted on sites with added voice-overs and graphics that can help to promote a big match up, the arrival of a new season, or the playoffs.
Not only is the NBA just launching a section on Youtube, it's encouraging fans to post videos, which basically helps to direct all traffic generated by NBA videos to their page.
The NFL, as the most popular sport in the U.S., and any other sports organizations - especially those looking for more exposure (*ahem* MLS, we're looking at you. *ahem*) should take note.
The NBA has always been a step ahead of the competition in promoting its product, from developing and opening up to international markets to continually producing icons by the dozens, to spawning entire sub cultures. The Association knows exactly what they have and how to make you want it.
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Mar
27 |
With the Viacom and YouTube deal falling apart, the online-video site will have to pull down over 100,000 videos from networks like MTV, Comedy Central, and CBS.
CBS, of course, also broadcasts NFL games played by teams in the American Football Conference, as well as the Pro Bowl and occasionally the Super Bowl. On top of that, I would assume major NCAA events and any other sports broadcast will be restricted as well.
For licensing purposes and maximizing monetary potential for traffic, I can understand why Viacom and the NFL would make the demand.
However, my question is, why hasn't the NFL, or any other major sports league, or organization, or even ESPN and ABC, developed its own version of YouTube dedicated solely to sports?
It's not that there isn't a demand for it, afterall Sportscenter was built on the foundation of highlights. Now, imagine highlights on demand, from any game of any era. What sports fan wouldn't pay for that?
Remember the melee in Auburn Hills? Who wouldn't search that? Highlights of the 2000 dunk contest? NFL Greatest Hits? Web gems? Knockouts?
You're telling me that wouldn't interest sports fans? If its a big enough market to develop a cell phone service for, then in my opinion, an online video service is warranted.
It doesn't even have to be free. I'm willing to bet that a membership fee or some sort of pricing plan is more than acceptable to gain access to such extensive libraries of highlights.
Over three years ago, IBM and the NFL announced a deal that allowed the business giant to categorize all NFL footage. However, I haven't heard much about it since.
In the mean time, I think it's a bad idea for any sports organization to limit fan access to any of its highlights or footage. Exposure generates interest.
While I can understand why the NFL would not grant YouTube the rights to its footage, the league needs to develop its own product with similar capabilities.
It shouldn't be completely unfeasible to imagine them adding a new feature to its flagship site NFL.com and spin it with the league's television network and brand it NFL Network Online or something.
With the sensory overload in sports and the all-access, all-the-time mentality, wouldn't this be the logical next step?
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Mar
27 |
Just a little over a week after Microsoft launched Windows Vista - the software giant's next line of operating system - the questions are already being asked.
Will it be able to keep up?
Now that chip-maker Intel Corp. just announced that it has a created a microprocessor capable of making more than a trillion calculations per second, also known as a teraflop. Duh. Anyway, if you thought the Core 2 Duo processors were advanced, well ...
The brightside for Microsoft, and Apple, Red Hat and other operating system developers for that matter, is that the chip may not be ready for another five years.
According to Businessweek, the chip, which is about the size of a fingernail and uses only 62 watts of energy, could revolutionize the way consumers compute.
The 80 core chip is also smaller than Intel's current line of microprocessors also. Here's a blueprint of sorts for the chip.
For software makers, the challenge is to create applications for hardware that vastly improves the microprocessors that are available now. Imagine jumping from two cores to 80 cores!
For the near future, the obstacle for software developers is to find a way to create software that can utilize the chips capabilities without having anything on the market that is remotely close. As for rival chip makers, now that Intel as set its timeline, can anyone beat it?
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Mar
27 |
Congratulations on being named Time Magazine's Person of the Year! You've probably heard that joke a million times in the last few days since the December issue hit newsstands, but 2006 was a truly a breakout year for Web 2.0 and the people behind it.
Headlines were filled with stories about YouTube, MySpace, Facebook, blogs, vlogs, clogs, and basically any letter with a subsequent "log" attached. More importantly, these public forums not only became news, they became news sources as well.
Social networking sites and content sharing Web sites were driving so much traffic that MySpacing and YouTubing became common terms. Personal access to the sharing community allowed everyday people to broadcast and express themselves to a community that had no barriers or borderlines. One of the biggest bands of 2006, the Artic Monkeys based their initial campaign solely on fan-based online file-sharing. And does anyone remember LonelyGirl15?
TMZ.com, the celebrity gossip "news" blog became a bonafide media source, breaking stories like Mel Gibson's drunken rant.
And of course, who can forget about Wikipedia, the gift that truly keeps on giving.
I know what you might be thinking, but Web 2.0 isn't limited to pop culture anymore.
Business and financial blogs like Cramerwatch.org or The Buffett Blog have become must-reads in the investing community. Businesses are increasingly incorporating open-source software and adopting what is called Work 2.0 into their strategies.
Web 2.0 isn’t a hot new trend anymore. It’s here and it’s established itself as a growing force. The information age is moving forward, and it's not slowing down for anyone.
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male, 24 y/o Business Writer Irvine, CA United States 
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