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January 19, 2010

Converted Organics Inc. (NASDAQ: COIN) announced today that it has retained Crossbow Group of Westport, CT to develop high impact advertising and marketing communications programs targeted to several of the firm’s target markets. Crossbow Group will be developing measurable, scalable programs for the retail lawn and garden, agriculture, professional lawn care and golf course markets. Programs will roll-out in the first quarter of 2010.

“We chose Crossbow Group because of their expertise in helping companies cost-effectively acquire new customers and drive sales,” said David Flannery, Vice President of Marketing, Converted Organics. “Crossbow Group is comprised of experienced marketers with a disciplined approach that will enable us to develop and implement integrated marketing programs aimed directly at fertilizer buyers in our target markets. Working with Crossbow to drive sales is one component of Converted Organics’ comprehensive sales and marketing strategy for 2010.”

About Crossbow Group

Crossbow Group, one of B-to-B Magazine’s Agencies of the Year for the third straight year, is a full-service direct and interactive marketing and communications agency with expertise in developing high impact programs that drive measurable results – across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and interactive marketing, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm’s client list includes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands. For more information about the company, go to www.crossbowgroup.com or contact Jay Bower at (203) 222-2244 or jbower@crossbowgroup.com.

About Converted Organics

Converted Organics (NASDAQ:COIN, www.convertedorganics.com) is dedicated to producing high-quality, all-natural, organic soil amendment and fertilizer products through food waste recycling. The Company uses its proprietary High Temperature Liquid Composting (HTLC) system, a proven, state-of-the-art microbial digestion technology, to process various biodegradable food wastes into dry pellet and liquid concentrate organic fertilizers that help grow healthier food and improve environmental quality. Converted Organics sells and distributes its environmentally-friendly fertilizer products in the retail, professional turf management, and agribusiness markets.

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