Vertical Branding, Inc., through its subsidiaries, engages in the marketing and sale of household, beauty, and personal care products in the United States. The company offers its products to retailers, such as mass merchants, department stores, and drug stores, as well as to home shopping channels, catalogue proprietors, and international distributors. It also engages in the development, rental, and/or sale of commercial real estate properties in Granby, Connecticut. The company was founded in 2004 and is headquartered in Encino, California.