Playboy Enterprises, Inc. operates as a multimedia entertainment and lifestyle company primarily in the United Kingdom, France, Germany, the United States, Canada, South Korea, Hong Kong, Australia, New Zealand, Turkey, and Israel. The company operates through three segments: Entertainment, Publishing, and Licensing. The Entertainment segment develops, produces, acquires, and distributes various adult television programs for domestic and international TV networks, pay-per-view, pay-per-month, video-on-demand, and subscription packages; owns, operates, and licenses adult television networks; Web-based entertainment experiences; wireless content distribution; and e-commerce, DVD products, and satellite radio under the Playboy, Spice, and other brand names. The Publishing segment publishes Playboy magazine, special editions, and books and calendars, as well as licenses international editions of Playboy magazine. The Licensing segment licenses consumer products carrying one or more of the company�s trademarks and/or images, third-party owned and operated Playboy-branded retail stores, and location-based entertainment venues, as well as involves in certain marketing activities. Its licensed product lines include men's and women's apparel, men's underwear and women's lingerie, accessories, collectibles, cigars, watches, jewelry, fragrances, shoes, luggage, bath and body products, small leather goods, stationery, music, eyewear, barware, home fashions, and slot machines. The company also operates PlayboyGaming.com, a Playboy-branded online casino and poker site. Its branded merchandise is marketed primarily through retail outlets, including department and specialty stores, as well as through the company�s and other e-commerce Web sites and catalogs. The company was founded in 1953 and is headquartered in Chicago, Illinois.