LOS ANGELES, CA--(Marketwire - 01/19/10) - Muscle Flex Inc. (www.MuscleFlex.com) (Pinksheets:MFLI - News) announced today that Kim Kardashian has partnered with Muscle Flex to endorse its sassy and sexy Muscle Flex VATA Brasil(TM) Sports and Active Wear Collection (www.MuscleFlexVATA.com). Kim Kardashian is synonymous with style, beauty and fashion and is the perfect individual to showcase the Muscle Flex VATA Brasil Active Wear Collection. As one of the most watched and written about women today, Kim Kardashian is very selective in the products that she chooses to endorse and ensures that their quality and styling are commensurate with her international persona. Muscle Flex Inc. is excited to work with Kim Kardashian in propelling the Muscle Flex VATA Brasil Sports and Active Wear Collection and to continue to expand its quality, styling and brand awareness.

Muscle Flex was introduced to Kim Kardashian through its public relations and marketing partner TLK Fusion (www.TLKfusion.com). Muscle Flex CEO Danny Alex provided Kim Kardashian and Kris Jenner with a selection of pieces from the collection to assess their styling feel and quality.

Kim Kardashian replied, "I have been in search for the perfect fitness gear, and Muscle Flex VATA workout wear is stylish and comfortable, perfect for my lifestyle!"

Kim Kardashian continued, "I look forward to working with Danny Alex and Muscle Flex in branding and showcasing the Muscle Flex VATA Brasil Sports and Active Wear Collection. The collection has an amazing feel, incredible fit and that sassy Brazilian flare."

"Kim's participation and endorsement of the Muscle Flex VATA Brasil Collection is the perfect fit for Muscle Flex and the Muscle Flex VATA Collection," commented Danny Alex, CEO and Founder of Muscle Flex. "We have spent a lot of time and energy selecting and presenting the entire collection and are inspired that we are able to work with someone of Kim Kardashian's caliber and taste."

About Muscle Flex Inc. (www.MuscleFlex.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "Miss Muscle Flex," "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

Contact:

Contact
Danny Alex
CEO
Phone: 310-717-1003
Email Contact
www.MuscleFlex.com (Corporate)
www.MuscleFlexVATA.com (Product)
www.BuyTheBeagle.com (Product)
www.GetTheBUDDY.com (Product)
www.DannyAlex.com
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex
www.youtube.com/MuscleFlexTV

KNOXVILLE, TN--(Marketwire - January 19, 2010) - Applied Science Products, Inc. (PINKSHEETS: APLD) announced today that it received an initial contract from Navatek Alternative Energy Technologies, LLC, a subsidiary of Navatek, Ltd., to begin development work on a plasma actuator that can be integrated with an advanced flow control system for wind turbines. The contract has a not-to-exceed value of $250,000, and covers the development and optimization of a plasma actuator utilizing proprietary plasma technology held by the Company's wholly owned subsidiary, Advanced Plasma Products, Inc.

Kenneth Wood, CEO of Applied Science Products, Inc., commented, "This is an exciting application for our plasma technology. With the long-term growth prospects of the global wind power industry, we are pleased our plasma technology has a potential application in this market. The objective of applying plasma to the blade surface is to improve wind turbine performance by delaying separation of the airflow over the blade. This form of boundary layer control is achieved through incremental momentum provided by the plasma as the ionized molecules interact with the neutral air molecules. The result is increased power output, especially under low wind conditions." Mr. Wood further noted that "We're very pleased to be teaming with Navatek on this project. They bring a wealth of closed-loop active control engineering to the table, which will be an essential element of an overall turbine flow control system."

Under this contract, the company will be developing a novel plasma implementation to maximize actuation forces. Follow-on work will implement the developed plasma design onto a wind turbine to measure improved performance, and the engineering of a dynamic control system by Navatek that will optimize turbine performance under varying wind conditions.

About Advanced Plasma Products, Inc.

Advanced Plasma Products, Inc. (APP) is a wholly owned subsidiary of Applied Science Products, Inc. APP is a growth stage technology company dedicated to developing and commercializing needed and useful products based upon its patented platform One Atmosphere Uniform Glow Discharge Plasma (OAUGDP) technology. APP's intent is to leverage its unique atmospheric plasma technology into development of a number of products in diverse, high growth markets, such as healthcare, air purification, manufacturing, and biotechnology. The company recently announced the introduction of its new TriClean Pro air purification product that includes the company's newest advanced plasma design. The TriClean Pro is a robust air purification that effectively traps and destroys all known classes of microorganisms such as pathogenic bacteria, viruses, allergens and mold. It also removes odor-causing volatile organic compounds (VOCs) providing a comprehensive approach to air purification. The air returning to the room is virtually free from any odors and harmful contaminants.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements identified by the use of words such as should, believes, plans, goals, expects, may, will, objectives, missions, or the negative thereof, other variations thereon or comparable terminology. Such statements are based on currently available information which management has assessed but which is dynamic and subject to rapid change due to risks and uncertainties that affect our business such as the impact of competitive products and pricing, limited visibility into future product demand, slower economic growth generally, difficulties inherent in the development of complex technology, new products sufficiency, availability of capital to fund operations, research and development, fluctuations in operating results, and other risks that may be identified and detailed from time to time. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and should be considered forward looking statements. Forward looking statements involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated.

Contact:
Kenneth Wood
Chief Executive Officer
Applied Science Products, Inc.
(908) 507-6239